PR is not really important these days. Though it is nice to see that your efforts have been rewarded and Google assigned a good PR to the site :) Really, PR does not matter. I have several sites with low or no PR (some sites got penalized by Google and lost their PR) that rank higher than sites with PR6+ in the main Google index (.com index).

Take OBlife.com for example. The site rates #1 in .com Google’s index for the phrase “Online Business Life” - the site is #1 position with approximately 60,000,000 of the competing sites. OBlife.com has only PR3 and around 40 backlinks, still it is rated higher than very well established sites (even .gov sites).

Another site is ProvenToWork.com (PR1). The site is in spot #1 for “collection of digital products” keyword phrase. Another site is CBtrends.com (CBtrends.com used to have PR5 and was about to get to PR6 when the penalty kicked in… now it is PR0). The site is in third to fifth positions for keywords like “clickbank”, “clickbank marketplace”, “clickbank products”, and etc…

So, the site/pages authority plays the major role when it comes to search results. The higher the authority is, the closer to position #1 the site will be listed in search results.

What is the authority and how to improve it? Authority is simply the relevancy of the content to the searched phrase :) The higher the relevancy, the better. The content must be unique and the density of the targeted keywords should be at a certain level.

You should never target too many keywords on a single page - by targeting to many keywords, you significantly reduce the relevancy and the chance for your site/pages to rate well in search engines.

Ideally, one or two keywords (keywords phrases) should be targeted on a single page. It is very difficult to accomplish that without too much repetition. Too many occurrences of a keyword (keyword phrase) on a page will be looked at as keyword stuffing. Google de-indexes the pages that have very high keyword density… Keyword density should not exceed 20 to 25% per page.

Nikolai